PINDLER & PINDLER SHORTENS NAME, REFRESHES BRAND
29 Jul 2014
For the last 67 years, the Pindler family has been honing its craft of fabric design and development. Now, the company is looking to refine its brand with a shortened name—Pindler, a new website, and an expanded product assortment.
“The decision to change the name to Pindler was a difficult decision and was ultimately made to simplify the brand,” said Pindler President Curt Pindler. “Everyone already refers to us as Pindler. We decided to add EST. 1947 in an effort to preserve the heritage of the brand.”
“Along with our commitment to the professional designer, our new branding efforts reflect our evolutionary journey as a dynamic, energetic and creative company,” continued Curt. “Although Pindler has some impressive credentials, it is our goal to strengthen our brand recognition to an even wider audience. Our new brand reinforces the company’s commitment to continuous improvement.”
The new Pindler brand is already generating positive feedback within the interior design community, according to Curt. Soon to hit showroom floors are licensed Hearst Castle collections and licensed Newport Mansions collections as well as more exclusive offerings to come.
The Pindler showrooms will continue to provide the self-service ‘memo sampling’ program, which is a popular feature among designers. Pindler’s new branding will provide improved lighting, a new color scheme, new signage, collateral materials, sample books and shopping bags. The new website will be easy to navigate with a number of new enhancements to provide an ease by which the designer can search for products, detailed product information, and links to the company’s social media platforms.
Designers can check out that changes at Pindler showrooms, located in the DDB, Suite 1536; PDC, Suite B530; DCH, Suite 4021; andDCOTA, Suite C230.